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Client brief
The client asked ChauhanStudio to redesign the original Hudl tablet, which was quite chunky and traditional, to increase brand appeal and attract a younger audience segment.
A new UX was needed
The tech stack included a widescreen aspect ratio to encourage media consumption – established through customer research as important for youth usage and for our client to increase adoption of Blinkbox media services.
Softer form factor
After many rounds of sketches, 3d models and mockups the form was decided.
The tablet was given generous corner radii which also maintained our studio aesthetic, giving a comfortable hold and a quality feel.
A centralised split-line simplified the tooling and differentiated from the competitors who were increasingly mono-body.
Emphasised sound
To convey volume and playfulness, we added dual rear-facing speakers with larger portholes.
They were positioned optimally for holding the tablet in landscape, so the speakers were not blocked by hands.
Playful CMF
After careful colour studies, we chose a fun and professional colour palette for the budget consumer looking to purchase one or more tablets.
The palette included colours that appealed to all members of the family.
Accessories
As part of the offering a series of accessories were designed, including this soft case with integrated stand, using the same colour palette.
Total product experience
This colour palette and the physical product design cues were reflected in the customised android UI and in visual language of the onboarding and user manuals, harmonising the total product experience.
Hudl2 went on to sell over 700,000 units.
Brand extension
Due to the success of the Hudl2 tablet, the studio was subsequently tasked to create extension products.
One such design was a more premium solution with an accessory keyboard, to suit the more premium user.
© 2025 All rights reserved