Problem statement
How to add AI-powered intelligence to make consumer mobility apps more personal and intuitive?
Problem statement
How to add AI-powered intelligence to make consumer mobility apps more personal and intuitive?
Initial research
Using consumer research and design thinking to unpack user needs and pains, then build a hypothesis of what that product feature set could look like.
Product strategy analysis
Personas
Customer journey
Competitive landscape
App positioning
Business model & revenue forecast
Prototyping and Experimentation
Iterate!
Build many versions, containing more and less features, targeting different pains and delivering gains.
Testing with the end-user at all times to get feedback and move on.
Design development & system
Build a design system and refine the UX based upon user feedback and engineering possibilities.
Launch and improve
The app was launched to a closed audience using TestFlight distribution.
Full in-app analytics in Mixpanel for KPI observation and improvements.
Dedicated customer support team.
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