© 2025 All rights reserved
Project brief
The client was looking for technical and aesthetic innovation in the washing machine sector.
The challenge – “invent USPs in ease-of-use and efficiency”.
Start of research process
Innovation workshops were held with internal teams from Design, Engineering, Sales and Marketing.
External workshops were also established with universities and design agencies.
Breakthrough insight
Through observation of consumers, we identified that porthole size and orientation of the drum can improve loading and unloading and provide dramatic visual differentiation.
Concept creation and mockups
New design proposals were worked up and semi-functional models built in Seoul.
The concepts were presented to board-level stakeholders.
Technology demonstrators
Working prototypes of a new water filtration system were developed in tandem with a leading UK-based University post-grad team and an engineering consultancy.
These were assembled in Seoul and also shown to stakeholders as part of the presentation.
Technical animations
A cutting-edge animation was created of the technology working, with particle and fabric movement.
This animation accompanied the mockups, with in-depth design strategy and technology stories.
The entire experience was designed to be CES-ready so that it could be added to a ‘future-tech’ stand at the show.
© 2025 All rights reserved