How to add AI-powered intelligence to make consumer mobility apps more personal and intuitive?
Using consumer research and design thinking to unpack user needs and pains, then build a hypothesis of what that product feature set could look like.
Personas
Customer journey
Competitive landscape
App positioning
Business model & revenue forecast
Iterate!
Build many versions, containing more and less features, targeting different pains and delivering gains.
Testing with the end-user at all times to get feedback and move on.
Build a design system and refine the UX based upon user feedback and engineering possibilities.
The app was launched to a closed audience using TestFlight distribution.
Full in-app analytics in Mixpanel for KPI observation and improvements.
Dedicated customer support team.