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How to redesign the original Hudl tablet to increase brand appeal and attract a younger audience segment?
A widescreen aspect ratio to encourage media consumption – important for youth usage and for our client to increase adoption of Blinkbox media services.
Generous corner radii which also maintained our studio aesthetic, gave a comfortable hold and a quality feel. A centralised split-line which simplifies tooling and differentiates from the competitors.
Optimally positioned dual rear-facing speakers with larger portholes to convey volume and playfulness.
A fun and professional colour palette to appeal to the budget consumer looking to purchase for all members of the family.
A holistic visual language which carries over design cues and colour into the total product experience.
