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The client is looking for a series of wearables to enter the smartwatch and accessories market. Initially, research the trends in depth that apply to this sector.
A SWOT analysis of the current competitors and emerging devices, mapped onto an emotional/interaction quadrant, then overlayed with potential opportunities.
Develop the design language and colour and materials strategies as co-creation with the client and with the capability to maintain a studio style.
Finally, a series of product concepts were designed that bring novel wearable experiences to the customer and work together as a brand story.
A full C-Level presentation including mockups in real materials, limited digital UX, brand positioning statements, key features and user benefits.
