Wearables Research

The client is looking for a series of wearables to enter the smartwatch and accessories market.  Initially, research the trends in depth that apply to this sector.



A SWOT analysis of the current competitors and emerging devices, mapped onto an emotional/interaction quadrant, then overlayed with potential opportunities.

Develop the design language and colour and materials strategies as co-creation with the client and with the capability to maintain a studio style.

Finally, a series of product concepts were designed that bring novel wearable experiences to the customer and  work together as a brand story.

A full C-Level presentation including mockups in real materials, limited digital UX, brand positioning statements, key features and user benefits.