Premium Oven

Innovate a new European oven to replace the current product – not seen as a true premium offering against the competition.

Competitor benchmarking and design language analysis. Innovation workshops involving Customer Insights, Sales an Marketing, Engineering and Design.

New innovation – a one piece steel front bezel and handle. An iconic new aesthetic for the brand.


Premium detailing in the physical touchpoints. Lighting strategy established with the Brand team. 


Definition and prototyping of a new touchscreen UX – first to market for a European oven.


The design language was translated across the entire range – refrigerator, oven, hob, hood, dishwasher.