Washing Machine Innovation

Technical and aesthetic innovation in the washing machine sector. The challenge – “invent USPs in ease-of-use and efficiency”.


Innovation workshops with internal teams from Design, Engineering, Sales and Marketing. External workshops with Universities and Design Agencies. 

Breakthrough insights – porthole size and orientation of the drum can improve loading and unloading and provide dramatic visual differentiation. 

New design proposals worked up in-house and functional models built in Asia for board-level presentations.


Working prototypes of a new water filtration system developed in tandem with a  leading UK-based University post-grad team and an engineering consultancy.


Full customer experience animation developed to accompany the mockups, with in-depth design strategy and technology stories. CES-ready design pack.